BetPlay wagers on R. Franco Digital to manage its operations in the Colombian market
Regulation of online gambling in Colombia has attracted the attention of local and foreign companies willing to take advantage of the enormous business potential of this opportunity. Corredor Empresarial was one of the first companies to obtain an operating license from the Colombian gambling regulator, allowing them to bring their business knowledge in traditional betting to the digital sector.
After analyzing different options, Corredor Empresarial chose R. Franco Digital for the development of BetPlay, their brand for online gaming services.
The R. Franco Digital team launched an adaptation of IRIS, the latest generation omnichannel platform, to work as the management tool for BetPlay. IRIS allows operators to offer any kind of online gaming, sports betting or even face-to-face operations with betting terminals.
- Adapt the IRIS platform to the Colombian regulation
- Provide a rapidly scalable solution
- Adjust the platform to specific characteristics of the client’s face-to-face business
- The best platform adaptation for the Colombian market
- 400% monthly user growth rate without service interruptions
- 24/7 customer service with weekly adjustments and incident control
“The great experience that R. Franco provides us in the digital area and its solutions, together with the largest real-time online distribution network at a national level with Corredor Empresarial SA, affirms our position in the market and gives us the ability to take this project to the next level”
German Alberto Segura Vásquez, Business Director – Corredor Empresarial